All prices are in Canadian dollars.

SMT - Marketing Seminar

Date:   Sep 24, 2020 - Sep 25, 2020
Time:   9:00 AM (ADT)
Location:   Zoom Online Platform (Nova Scotia)

Member: $700.00 + HST

Non Member: $825.00 + HST


Workshop Overview

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed are the marketing mix: the “4 Ps” of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

Workshop Goals

Upon completion of this seminar, participants should be able to:

  • Understand the role and importance of marketing in a business organization
  • Identify opportunities and challenges for an organization in the business environment.
  • Identify potential markets for a business’s offering.
  • Understand how the marketing mix is applied to target market segments.
  • Create and present an abbreviated marketing plan.

Seminar Cancellation/Refund Policy:

A full refund will be issued on cancellations received in writing at least 10 business days prior to the workshop start date. An administration fee of $50.00 is applicable if notification is received thereafter, but at least 24 hours prior to start date. Thereafter no refund will be available. Substitutions and transfer of registrations is permissible when received more than 24 hours prior to the workshop start date.  

Seminar Cancellation/Rescheduling:

In the event of a workshop being cancelled or rescheduled, prior notification will be given to registrants by phone or e-mail, with a full refund of registration fees.

Registrations must be received no later than 24 hours prior to the start date.


Registration/Enrollment

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